STRATEGY, PUBLIC AFFAIRS, AND ACTIONABLE RESEARCH FOR SUSTAINABLE URBAN MOBILITY

Brightside accelerates the work of high-growth startups, established companies, and ambitious nonprofits who are working toward a more sustainable and equitable mobility system.

HOW WE WORK

We serve as the fractional public affairs team for organizations that don’t have one, or as swing capacity for those needing just a bit of help. We run strategic initiatives and help our clients develop market entry strategies and partnerships to grow their businesses. We’re a nimble team with a broad network of affiliate consultants who can be pulled in as needed.

DO I NEED BRIGHTSIDE?

Companies hire us when they’re looking to expand to new markets, navigate government funding opportunities, grow brand recognition, influence public policy, make big decisions, or refine strategies to increase market share.

SERVICES SERVICES SERVICES SERVICES SERVICES SERVICES SERVICES SERVICES SERVICES

  • Identify high-leverage opportunities and make informed decisions. Brightside leads customer discovery research, competitive landscape assessments, and other research to support market-entry.

  • Build brand recognition and increase influence. Brightside supports clients with government marketing, media relations, public speaking, op-eds, and social media campaigns.

  • Navigate and win competitive permits and grants. Brightside supports clients with grant strategy, storytelling project management, and partner relations.

  • Proactively shape policy that advances a low-carbon future. Brightside helps clients to publish new research, articulate policy positions, engage decision-makers, and drive advocacy campaigns

  • Pursue strategic initiatives that grow your impact. Brightside helps to shape and lead new programs that engage stakeholders and build a competitive edge.

  • Launch your sustainability program with the right tools and shape ESG strategies that inspire. Brightside helps clients to track environmental impact, articulate sustainability goals, and identify actionable strategies to reduce emissions.

  • “Diverse leadership leads to increased innovation and better business outcomes. Diversity can help ensure social and environmental goals are part of the decision-making process up front, and might have helped the micromobility industry avoid its more damaging mistakes.”

  • “How do you get cities and customers familiar with a brand new mode in a way that does not cause total chaos? That requires public affairs: partnership building, training of consumers and policymakers, ensuring that the operations make sense with the other transportation systems, and some behavioral science.”

  • “Of course, EVs are great for reducing carbon emissions. But even under the most ambitious, best-case scenario, we still need to reduce vehicle miles traveled by about 20% in less than a decade in order to reach our climate goals. We’re addressing the fuel source, but there are so many other problems EVs don’t address.”

  • “Rebates and tax credits aren’t the best way to get more people from low-income communities using e-bikes. Subsidies at the purchase point are more tangible and more effective, especially for lower-income folks.”