CHALLENGE

Competitive permits for e-scooter operations were introduced in European cities in 2020. Voi needed help navigating these processes to win permits and maintain its market lead.

APPROACH

Brightside consultants worked alongside the Voi team to conduct market research, develop programs and partnerships to grow Voi’s competitive edge, and craft compelling proposals. This support has helped the company achieve a high success rate for competitive permits, growing Voi’s market share and attracting new investment.